High impact marketing solutions for fishing tackle brands

Photography

Creative Imagery

Photography

Advertising

Photography

Photography

Motion

Creative Imagery

What Our Clients Are Saying

"David’s skills, enthusiasm and his 'conceptual' thinking make him one of a kind in this industry!"

Mads Grosell / Savage Gear

“David Lund has captured our brand, it’s essence and our product itself in the most compelling manner imaginable. From concept to product shots to the new advert designs, his assessment of our brand and ability to capture it visually has been absolutely perfect.“

Mike Rice / PENN

“David makes things so easy and so very simple. The only thing we do is mail out the product! David and his team then develop and create from scratch a stunning solution. Whether it’s a beautifully lit product shot or a creative concept, the results are breathtaking every time!“

Ralph Dijk / Pure Fishing

“Thank you David and your team for all of your excellent and creative input and the excellent catalogue and advertising campaign!“

Cliff Fox / Fox International

"The difference made to our brand image and reputation can be measured by our rapid growth in sales. I would recommend wholeheartedly to any company looking to up their game in terms of the production of world class marketing material.“

Ian McCormack / SONIK

“It is refreshingly uplifting to work with a photographer that really not only understands fishing but is so enthusiastic about it. David has a real passion for creating something different and diligently always wants to create something very special. A effortless working experience and truly exciting to see the results as they are always astonishing.”

Daniel Bennet / MAP

“David is an absolute pleasure to work with! He is professional and accommodating when following a brief but his real talent is presented in his enthusiasm and creativity towards new concepts and marketing production. David possesses an exceptional gift, combined with a commitment to projects that goes beyond expectations.”

Martin Tracey / Wychwood

"If you're looking for great product photography, look for any good professional photographer. But if you need extraordinary shots, you need to go to David Lund."

Frerk Petersen / Zebco Europe

“Quite simply, EPIC”

Alan Blair / Nash Tackle

"David produced some of the finest product photography and creative work we have ever seen, he is a true professional and is a pleasure to work with."

Simon Bradbury / Akios, Inova Fishing Tackle

“When launching a premium product you need premium imagery, David Lund provides that and more!“

Nic Brown / Leeda

Our Approach

At 'The REEL Creative', we can help you to define your own distinct brand proposition, even within such a crowded fishing brand market. From creating a unique brand from scratch, to injecting new life into established brands, we can identify new creative opportunities to energise your brand perception, repositioning you in the market.

A creative collaboration, we work with you to discover answers to the biggest questions your brand or business faces, uncovering opportunities to develop high impact solutions that connect with your target audience on an emotional level, while always seeing every project as an opportunity to reinforce your overall brand identity and values.

We understand that your company is unique. Consequently, the creative approach taken will always be focused on reinforcing your specific brand message. We can work alongside your marketing team providing visual assets or independently as your Agency. Either way we will deliver bespoke visual assets that have high impact.

We know you are busy, so the simpler the process the better. That’s why we can take all the pressure off you and your resources. Here to make your life easier, providing a full in-house service which is something over 90% of our clients both choose and value. Simply send us your product or share the marketing challenge you face.

Always innovating, and personally as a passionate and experienced angler I understand how best to connect you to your audience through building a deeper, stronger and more meaningful brand engagement.

Our Services

With our skills, experience and technology, we will bring your brief to life.

Photography

With a state-of-the-art studio, equipped with digital Hasselblad and Broncolor lighting, we’re able to capture stunning cost-effective product shots through to inspirational advertising images.

We base our wide range of photographic styles on the one that best reflects your brand and product. Clean, beautifully-lit product images can be placed in catalogues, websites, and brochures. These are ideal for sharing with trade and business partners. They can be supported with a gallery of inspirational images that can be placed for promotional consumer facing material, such as adverts, social media platforms and marketing campaigns.

Creative Imagery

We live in a digital era where information flows continuously between us all. The rise of mobile technology means that your audience has never been closer. The challenge is making sense of it, and this is an area where we can help. By presenting the correct brand message at the start the communication will make sense to your audience. The quality of content is an underrated element of the digital revolution. An audience doesn’t necessarily read on-line, they tend to scan. So a strong engaging image is an essential component. Distilling a complex message into its purest essence is one of the key challenges to successfully engaging with your audience. Imagery with high impact has high engagement.

Design

The word design may suggest print, which of course is still valuable. There is a multitude of other creative options that many brands are not identifying. Design as a service transcends print and is a skill set that encompasses brand identity. From comprehensive campaigns to new product launches. It’s said that ‘without personality you’re less interesting’. Design is a tool to enhance the tone. Your brand expression should be forward thinking by using a style that is ahead of its time. Your brand should be an expression, an experience.

Advertising

With over 25 years experience as an Art director and Designer, along with my team of highly skilled experts, we have the creative strength to transform your product into a visually engaging asset, whether it be still, film, print, or an entire cross media campaign. We develop a concept that will express your brand values and make you stand out. Different brand identities present unique challenges that we embrace with passion and integrity, delivering exceptional results.

Motion

Our commercial photographic and motion studio boasts a range of professional resources that would look familiar on a high budget film set. We can capture exquisite imagery on our RED 6K Epic Dragon and have the capability to film super slo-mo at 1000fps. We deliver breath-taking results.

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"Your brand identity defines your business."

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David Lund / The Reel Creative