Promotional fold-out leaflet / poster

THE BRIEF
A printed leaflet design was required which would tell the Angling Direct story and detail what they offered. To be conveyed in such a way that would be visually exciting whilst remaining highly informative.

THE SOLUTION
The solution was a leaflet constructed to work on two levels. Initially it was compact and folded and then could be opened into a large, hugely exciting, energised poster. This conveyed the emotional message and powerfully communicated the brand’s character. Key to the success was photographing the owners of the business which had been created from their personal passion for angling. We also photographed some well-known fishing champions to provide that all-important industry recognition.