Animation trilogy with supporting advertising campaign
SPIDERWIREA 3D transformation of the logo
THE BRIEF
The challenge was to create a completely unique campaign which, through its sheer visual engagement would raise the SpiderWire brand perception to a new level of visibility.
THE SOLUTION
We lifted the logo silhouette of the spider and transformed it into a living, breathing character, half organism and half mechanical. We then created the story of its birth to world domination. The Spider was created in Cinema 4D and is a fully functional model that can be animated to meet various requirements, such as stills for advertising and a massive graphic for huge visual displays and exhibitions.
> A series of ongoing adverts for each braid
> A trilogy of animations
> Visual assets for web and social media
> Various banners
Services used:
The creative Process
Software used: Cinema 4D, After Effects, Photoshop
Adverts
Exhibition
Branded website landing page
Part 1 / THE CREATION
An advanced, top secret lab project with a high-priority mission ― to create a line that would go where the fish are and see that NOTHING GETS AWAY™
Part 2 / INTO THE WILD
Released from the lab and on the hunt.
Part 3 / THE LEGEND GROWS.
A high-tech overview of the collected data on the spider. Global domination is upon us.
