When passion collides with skill and experience
You create a completely unique marketing agency that is unrivalled in its ability to offer comprehensive marketing services, for the purposes of promoting your fishing brand.
How it all started
My name is David Lund and with an extensive background in design and marketing, combined with my true passion for fishing, I approached Fox International in 2009 with a radical and completely new approach to marketing their brand. As a result of my initial presentation, Fox committed with great enthusiasm to a contract to design their entire marketing material for that year. This included a 212-page catalogue and a range of adverts for use across Europe in 5 different languages. That was the start of working in this exciting industry and our work and reputation quickly attracted other brands.
My first 30lb Carp! Such a strong fight.
My largest pike 19.5lbs, a very slim Pike, im sure a potential 25lb pike.
I always treat the fish I catch carefully, but this 37lb Carp was so strong.
Night fishing for Carp is a time I switch off, that early morning experience as nature wakes up.
My first fishing rod age 3, perfect rod positioning and hawk like focus on the float!
I drove the entire length of New Zealand, fished and photographed every single river. Wonderful 3 weeks.
Hired a boat to seek out Marlin, as we saw feeding birds we knew there was action. The reels fired off.
Fishing for Marlin in Mauritius, caught a lot of Tuna and Dorado
Mauritius catch
Out in deep water looking for the big wild Trout
New Zealand remote river, stunning beauty all around
My background
With a long history of design and marketing my career started after studying graphic design for 7 years. I worked as a head designer and then Art Director on many campaigns, for global brands, including Mercedes-Benz and Epsom, before setting up my own design agency in 1999. Today I’m also a highly respected commercial photographer, specialising in liquid imagery, shooting for clients from Shell to Baileys, working with advertising agencies around the globe. I continue to be passionate about delivering excellence.
Curious? Here is a link www.davidlund.co.uk.
Passion for design
Passion for photography
Passion for fishing
How we can help promote your brand
Campaigns that connect
For over 10 years we have been developing creative marketing campaigns for numerous fishing companies around the world. We appreciate exactly how unique and important each and every brand is. There is never a template solution. Our focus is always to provide a truly bespoke creative solution that presents your brand and its unique character to the world.
Importance of your brand identity
From your logo and typeface to your tone of voice and social media presence, every aspect of your brand identity expression adds to your customer’s perception of your business. This is why our clear and consistent brand strategy is critical in ensuring you meet the needs of your audience.
Developing a brand strategy
Are you maximising the full potential of your brand? We are able to take a unique approach to developing a bespoke strategy that can transform your brand perception. We can provide creative solutions that deliver the most valuable brand engagement. We’ve developed creative strategies for countless brands. We have the capability to deliver solutions that have high and enduring impact.
Digital marketing
The rapid rise of mobile technology means that your audience has never been closer. Whether by phone’s, tablet, or laptop, we’ve got a track record of creating powerfully effective digital media campaigns which deliver incredible brand engagement.
My personal assurance to you
As the driving force behind ‘The Reel Creative’ I am confident in offering a comprehensive understanding of all aspects of fishing. We offer a fusion of skills, experience and the resources to create solutions which will present your products, ensuring they offer the ‘WOW’ factor.
Your brand is unique and we commit to expressing your values, by delivering assets including conceptual advertising campaigns, world class photography, creative filming, 3D graphics, animation, design and copy-writing all under one roof.
We ensure a perfect and seamless delivery of all of your promotional assets. We’re a no-nonsense, transparent company that really does take pride in caring about your brand. Good is never enough and we endeavour to work with brands that seek this quality. We know you’re very busy, but that’s why we make everything so simple.
What Our Clients Are Saying
Say hello…
If you have a new product and would like to discuss our approach to launching it, from product shots to a full campaign we are here to work with you and for you…